Graphic design is such a unique craft as it combines both the marketing side of business and the creativity of art. The main job of a graphic designer is to effectively communicate to the viewer the company's goals, mission statement, voice and narrative through the use of both print and digital projects. These projects can include logo design, letterhead, social media graphics, website graphics, posters, flyers, signage, menus, editorial content and more. Graphic designers are involved in the marketing process of a company and help to make marketing messages seem unified through the use of color, typography, photos and layout.
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